Shiseido GinzaMurasaki

From sensual and seductive to fresh and fruity to elegant: most people have not just one perfume at home, but a whole range of fragrances. However, since perfume does not last forever, some things should be taken into account when storing and handling it. This article answers all questions about perfume shelf life and provides important tips for optimal storage.

20 October 2023

Fougère fragrances have been fascinating people all over the world for more than a century. That’s because this woody-earthy fragrance category is filled of olfactory delights and celebrates its own diversity. Do you adore complex and multifaceted compositions? Then a fougère perfume will be an elegant and independent addition to your fragrance collection. Sound exciting? Then join us on our quest to unravel the myth of fougère.

20 June 2024

The selection of fragrances available out there is enormous. Once you’ve found your signature scent, all that’s left to do is to decide on the right dilution class. There is an endless variety of fragrances available to suit every taste. Would an Eau de Toilette work better, or maybe you would prefer an Eau de Parfum, and what is the difference between an Eau de Parfum and an Extrait de Parfum? We’ll answer these and many more questions on the different levels of perfume dilution and their fragrance oil concentration here.

18 September 2023