American Crew Hairstyling Light Hold Texture Lotion

The range of haircare products out there is huge and can be overwhelming. You can save a lot of time in finding out which haircare is right for you by identifying your hair type. This will unlock your hair's natural shine and make it much easier to tame. With our hair type test, you can find out your haircare requirements quite simply at home in front of your mirror.

19 October 2023

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

If you discover strands with split ends, you don’t need to worry. With the right techniques and professional care methods, split ends are easy to get under control. We show you what causes split ends, what types of split ends there are and what you can do about split ends. With a little care and the right routines, you’ll feel and look amazing and split ends will be a thing of the past.

21 June 2024