Wella: the synonym for cared-for and healthy hair
Dry, brittle hair? Irritated scalp? Fine, limp hair without volume? These problems will soon be a thing of the past with haircare products by Wella. Anyone who uses Wella products will experience a feel-good experience that is second to none. Lovely, healthy hair. Perfectly styled and professionally cared for.
With Wella products it’s not only the hairstyles of confident women that are eye-catching. The German brand also sells sophisticated haircare products for hair and beard for the modern man.
From Saxony to the entire world: the Wella success story
Wella stands for “Passionate Red” – this shade became the advertising sign of the German company in the 70s. In 1970, the company could already look back on almost a hundred years of corporate history. The Saxon hairstylist Franz Ströher founded the company in 1880. Totally new products that allowed permanent waves to be created in hair followed the development of hair tulle for fixing wigs.
While these products became increasingly popular in hairdressing salons, the company developed the first portable permanent wave machine and the first hairdryer with an in-built motor. With these developments, Wella revolutionised the hairstyling world and enabled an interlocking system of haircare products and hairstyling equipment. Even before the Second World War, “Kolestral“ – the first balm that protected and cared for the hair – conquered the market.
Pioneers in hair dye research: Wella haircare for professionals and private individuals
Many years of hair dye research. The first demi-permanent dye. Illumina Color. And many years of the further development of the most important Wella product, Koleston. Wella stands for innovation and progress. Pioneers in haircare. The products are constantly developed further and improved. Thanks to the vision of this company, we have processes today that we can’t imagine a hair salon doing without. These include hair dyes and bleaching products, professional styling tools and much more.
Today the products are available outside of the hair salon and have been for a long time. Since the start of the 70s, Wella Professionals products have been available in retail stores and have since then taken by storm the home haircare routine of many women and men – and globally, at that.
The all-round carefree package: Haircare products for every hair type
Strong, resilient hair. Cared-for and well-styled. Your hairstyle is the first thing people notice about you. With Wella products your hairstyle is always right. This haircare leaves nothing to chance. It stands for the best results, is well-tolerated and protects the scalp and hair. Haircare by Wella is available in numerous product lines for exquisite hair. At parfumdreams our customers discover shampoo and conditioner, hair masks, hair oils and hair serums. There's scarcely anything that can’t be achieved with Wella.
Professional products for hairstyling such as hair gels and hair waxes, foam styling mousse, styling sprays and much more enhance the range, as well as perfect colour results with permanent, semi-permanent and demi-permanent hair dye. Professionals and consumers alike discover here special products for bleaching hair, covering greys or creating a glossy finish.
Order haircare by Wella: now at parfumdreams
Whether your concern is protecting the scalp, getting rid of dandruff, taming unruly hair or creating volume – with haircare products by Wella both women and men have the right partner by their side. Gifting feel-good moments? Our customers order enchanting gift sets and high-quality haircare products by Wella online at parfumdreams at great prices.