Armani di GioiaAcqua di Gioia

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023

There are so many fragrances out there to choose from. But what if you could create your own individual fragrance that emphasises your personality and matches all your preferences? With perfume layering, you can extract the nuances from your fragrances that you particularly like and perhaps discover new favourite scents. Find out the best way to layer perfume here.

18 June 2024

Gourmand fragrances are creamy, with wonderful aromas of caramel, roasted almonds or cocoa with marshmallows. When they come into contact with the skin they develop an irresistibly sweet aroma that you would otherwise only experience on a visit to the patisserie. Yet this fragrance family has more to offer than just sweet, dessert-like aromas. Perhaps you’ve already tried them out, or maybe this is your first encounter. In case you’ve ever asked yourself what a gourmand fragrance really is, here’s the answer

11 June 2024