As a couturier and perfumer, Christian Dior had a global vision of women, couture and beauty from his first fashion show on February 12, 1947. Since then, the House of Dior has continued to assert itself as a brand ahead of its time and with a rich heritage. With the reopening of 30 Avenue Montaigne in Paris, Dior beckons visitors to explore an extraordinary setting, where culture and history come together in an unforgettable experience.

Dior’s creation and know-how are unique. Behind the couture colors and ultra-sensory textures of Dior makeup, the creativity of Peter Philips, Creative and Image Director for Dior Makeup, is at work. In the fragrance line, it is now the talent of Francis Kurkdjian, Dior’s Perfume Creation Director, that shows through.