A unexpected fragrance from JOOP! It's always time to play! Joop! GO is a dynamic extroverted fragrance for unconventional types who love life in the fast lane. Life in the fast lane – Its energy and its optimism make the Joop! Go man irresistible. His fragrance is like him: incredibly exuberant, sensually explosive and absolutely iconic. A energy packed fragrance from Joop! – for a man with limitless power, fiercely determined to captivate others with his fun attitude. Fun factor: high! – 24 hours in the fast lane!