Every four years the nations of this world come together to share their passion for one and the same sport: Football. The biggest football event in the world broadcast in Germany already fascinated a total of over 26 million viewers for an entire month in 2006 . This year, thanks to state-of-the-art technology, it will also be possible to follow the games in South Africa via mobile phone, meaning that the gigantic number of viewers is bound to be exceeded. New records are expected between the kick-off and the last breathtaking goal with which the winning team is crowned world champion. On the occasion of this historical sporting event, Adidas and Coty have jointly created the Pure Game Special Edition: a fragrance for active men who render their performance in the office, in the lecture room and on the sports field.